Back to normal

It's over...Don't you just hate that 'Christmas is over feeling'? I hope you all had a fab time, rocking wonderful Christmas jumpers and sparkles!

I was lucky enough to go to Iceland (the place, not the supermarket!) the week before, and I had no idea of what to expect, however, I am a convert! I fell in love with the place. The culture, the people, the amazing scenery. However, I was gutted that we missed the northern lights by one day! The weather was too bad to spot them whilst we were there. But even not seeing them (or an Orca whale) I still adored the place. Location for this Christmas sorted. 

However, it is now back to normal. Finishing off my dissertation, creating a final major project, planning for the rest of my life... What's there to be scared of right? I feel this post has been a life rant, apologies. However I must leave you with a few wonderful pics from Iceland (including me in my Reindeer hat, a winter wardrobe must)

Gemma xxx

It's that time...

Hello,

Although it may be slightly early to say it...I am in the Christmas spirit! After another glorious trip to Oxford street with my mum, I was immersed in bright lights, festive windows, smiling faces and pure Christmas 'ness'. The lights as usual were bright and beautiful, but it really was the Departments store windows that excited me.

Selfridges did not disappoint. With a modern take on fables and fairy tales, nothing was too extravagant. Neon birds nests, a giant golden goose and Rapunzel with multi-coloured hair. These windows really had a story to tell and it was a pleasure to stand and read the captions under each window. In a street that is usually bustling with people pushing and shoving, outside Selfridges was like being transported into a book. People stood and stared, mesmerized by the pure creativity.

As well as Selfridges, M&S really pushed the boat out. I am a lover of their fairies advert, and the store window continued this concept. The use of electronic screens created a three dimensional effect, with a fairy ready for takeoff, a sense of amusement was created. And I cant forget the cute mini fairies along side the full sized mannequins...So cute!

John Lewis cannot be forgotten. After the success of their heartwarming Monty the penguin advert, this was carried on in their windows. Think penguins taking on human roles. There was: The cooking penguin, the group of penguins in a hurry wearing satchels, The naughty penguin with knickers on its head and also the penguins partying with the very well dressed humans!

From looking at all of these displays, It is clear that consistency and storytelling are key... Everyone loves to be taken back to their youth! If any of you have time, definitely get down to London!

Hope you are all well, Gemma xx

Window window windows...

Hello everyone, 

As you all probably know by now I love a good window display. There is just something so magical about the story they tell, the emotions they bring out and the excitement that they create. After university I would adore to work within this industry and help to tell some of these stories. However, for the mean time getting loads of snaps will keep me happy!

Whilst in Southampton I came across this M&S display, it really got me into the sparkly Christmas spirit.  I think this is the most exciting time of year for Window displays and brightens up the highstreet.  As well as this, I feel Next never disappoint. Their cosy, glamorous winter feel really makes the garments pop.  I hope you all enjoy my snaps as much as I do!

Hope you are all well J

Gemma

Winter is coming

Hi Guys,

Knitwear. A look seen all over NYFW and the first thing that I think of when the nights are getting darker and the mornings colder.  Oh how I love to get snug in a thick, warm and cosy jumper. However sometimes I find it hard to feel stylish when all I want to do is feel comfortable.  Here is an example of one way the trend could be worn. Comfortable and stylish!

For a university day I would probably pair it with a pair of comfy boots...just to add extra comfort to the look.

Tell me if you like this trend, and like me adore to be comfortable and snug as a bug!

Hope you are all well,

Gemma x x

My day in the City

Hello!

So sorry that I haven't written on here for quite a while, Uni work seems to have got the better of me. But it’s ok... Summer is here! All my work has been lovingly handed in and it is time to relax! I must say it has been a stressful few weeks of deadlines, but hey! What’s a bit of stress between friends?

I have started to plan my dissertation for next year and must say I did have a slight hidden agenda! I have chosen a topic about innovations within retail, this means only one thing...shopping! (All for research purposes obviously). I have begun my research through visiting the wonderful Oxford Street. I must say, the stores were not short of a spot of technology.  I was quite shocked with the sheer amount of videos playing in windows, huge screens in store and tablets located near the counters.  It shows how the industry really has embraced the idea of technology and keeping up with the times! I am a fan.

Here are just a few snaps of the glorious London windows and some examples of technology in retail stores,

Hope you are all well,

Gemma xxx

Vintage heaven

This weekend I visited the most amazing vintage attic in Salisbury. I didn’t even know places like this existed...It was pure heaven (vintage heaven that is). Walking up some metal stares into a small room, I had no idea of how huge and amazing this place would be. It was FULL and I mean jam- packed with vintage goodies on separate independent stalls. From home accessories, to shabby chic inspired furniture. Vintage clothing that provided hours of amusing hat trying on! It was fabulous.

I was truly spoilt to an amazing vintage white bag, covered in amazing beads. It is so delicate and feminine. I must say, it was a wonderful day J

Hope you are all well,

Gemma xxx

Funny face

Funny face has to be my all time favourite film...(along with Breakfast at tiffany’s). So after a long week I decided to stay in and have a relaxing evening in with the film. It never disappoints. The glitz and the glam, the feminism and the pure elegance of Hepburn, it is a beautiful era. Don’t you just wish times were still like that?

Although times are not exactly like they were back then, I did create a photo shoot last year that was hugely inspired by Audrey Hepburn! See the picture below. Also after a visit to Stardust Years (an amazing vintage ship in Winchester) I came across some gorgeous gloves on display that transported me back to another time!

Enjoy the images,

Gemma xxx